Training organisations that want to stay competitive are expanding their offerings through blended learning models, combining the personal impact of in-person training or coaching with the flexibility and scalability of online resources.
And the research backs it up.
A 2022 meta-analysis published by the U.S. Department of Education found that learners who participated in blended learning programs performed, on average, better than those receiving only face-to-face instruction.¹ Similarly, a 2023 LinkedIn Workplace Learning Report highlighted that 73% of L&D professionals believe that blended learning delivers higher engagement and retention compared to a single-format approach.²
When done well, adding online components to support face-to-face delivery can benefit your learners, your clients and your training or coaching business.
Benefits for Learners:
- Introduce or Reinforce Key Concepts – Online resources allow learners to introduce or revisit important ideas, improving retention long after the face-to-face session ends.
- Flexible, Self-Paced Learning – Learners can access materials when and where it suits them, catering to different learning speeds and styles.
- Greater Real-World Application – Ongoing digital activities and reminders help learners apply new skills on the job, strengthening long-term learning outcomes.
Benefits for Your Clients:
- Stronger Training Impact – Clients see greater results when their teams have continued access to training resources beyond the classroom.
- Ongoing Engagement – Blended learning keeps your business connected to your clients, even between live training sessions, positioning you as a true partner in their growth.
- Demonstrated Value – Clients can measure learning outcomes more easily with digital follow-ups, assessments, and feedback, making your training even more valuable.
Benefits for Your Training Business:
- Recurring Revenue Opportunities – Extend your offerings with subscriptions, micro-courses, and ongoing support, creating new predictable income streams.
- Stronger Client Relationships – Blended programs build lasting partnerships instead of one-off training engagements.
- Competitive Advantage – Offering a modern blended learning model positions your business as forward-thinking and aligned with how today’s organisations prefer to learn.
There is growing research that supports blended learning improving client satisfaction and retention. Some relevant points:
- A 2022 LinkedIn Learning survey found that companies offering continuous learning opportunities retain clients and employees at a 34% higher rate compared to those who rely on isolated training events.
- A Training Industry report (2023) indicated that training programs offering post-training digital reinforcement were 42% more likely to result in client contract renewals.
Blended learning isn’t just a trend—it’s a strategic move that future-proofs your training or coaching business and opens the door to long-term client partnerships.
5 Ways WorkPlan Learning Powers Training and Coaching Business Success
At WorkPlan Learning, we understand the needs of training and coaching businesses that deliver high-value learning experiences across multiple clients. WorkPlan is purpose-built to help you grow, scale, and strengthen your client relationships with these powerful capabilities:
🔹 White-Labelled Platform for Your Brand
Deliver a fully branded experience to every client with your logo, colours, and messaging—giving the appearance of a custom-built learning platform without the complexity or overhead.
🔹 Multi-Tenant Capability for Seamless Client Management
Manage multiple clients, projects, or brands with one login. Offer dedicated portals for each client while maintaining full administrative control over all activity from a single dashboard.
🔹 Content Standardisation and Reusability Across Clients
Create learning modules once and easily share them across client domains. Updates made to the central content automatically flow through to all relevant clients—ensuring consistency, saving time, and maintaining the highest quality standards.
🔹 Detailed Reporting for Each Client
Give your clients real-time access to learner progress, course completions, attendance, and assessment outcomes—helping them see clear value and track return on their investment.
🔹 Centralised Reporting and Insights for Your Business
Gain a full view of performance across all clients with consolidated reporting tools. Identify trends, refine your programs, and use data to drive future sales and strengthen long-term client partnerships.
With WorkPlan Learning, you will deliver results for your clients and your business.
Ready to blend your face-to-face expertise with digital learning?
Let’s start a conversation at 1300 726 708 or contact@workplan.com.au or access more information.
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References:
¹ U.S. Department of Education (2022). Evaluation of Evidence-Based Practices in Online Learning: A Meta-Analysis and Review of Online Learning Studies.
² LinkedIn Learning (2023). Workplace Learning Report.
Contact us for more information.
Phone: 1300 726 708
Email: contact@workplan.com.au
